Case study 04 / 06
Counter Solutions Website Redesign
A cleaner, easier-to-navigate site with a dedicated dealer portal, so homeowners and trade pros each find exactly what they need.
- Role
- UX/UI Designer & Strategist
- Client
- Counter Solutions by Lumbermen’s
- Methods
- Client interviews, wireframes, prototyping
At a glance
The problem
Counter Solutions’ website was hard to navigate and had no dedicated dealer space, so dealers and general visitors alike struggled to find what they needed.
The approach
Working solo, I interviewed the client, reviewed the Statement of Work, and mapped the information architecture, then focused the redesign on clearly differentiating the dealer and homeowner experiences.
The outcome
A high-fidelity prototype of the redesign, planned around a dealer login, streamlined product information, a new FAQ section, an articles page, and a refreshed visual theme.
Highlights
- Soloredesign, from client interviews to visual design
- 5audiences, from kitchen & bath dealers to homeowners
- Dealer loginplanned with a dealer ID to separate dealer content
The Problem
This wasn’t only a navigation problem. With dealers and the general public sharing the same pages, the site was confusing for both.
Problem Statement
The Counter Solutions by Lumbermen’s site was hard to navigate. Non-dealers regularly landed on information meant for dealers, and with no space of their own, dealers found the site just as confusing.
Overview
I set out to make the site easier to navigate and give dealer information its own place behind a dealer login, handling everything from client interviews to visual design myself.
The Plan
To smooth navigation and separate dealer information from public content, I planned:
- A dealer login using a dealer ID
- Streamlined product information
- A new FAQ section and an articles page
- A refreshed visual theme that better represents the brand and its products
Roles & Responsibilities
UX Designer, UI Designer, UX Strategist, and Visual Designer.
User research, user strategy, client interviews, wireframing, prototyping, and visual design.
Research
Dealers and homeowners don’t need the same website. The research pointed to a portal for each, so the redesign could treat them as distinct experiences.
Audience
The main audience includes kitchen and bath dealers, builders, contractors, interior designers, and homeowners. I identified it by interviewing the client, reviewing the Statement of Work, and creating an information architecture map.
That set the design focus: clearly differentiate the dealer and homeowner experiences, so both feel welcome and can reach the right information.
User Needs
- Dealers and homeowners: Separate portals, with content and functionality matched to each role.
- All users: A more personalized, streamlined experience across the site.
User Challenges
- Dealers: No dedicated space, and trouble finding what they needed.
- General visitors: A hard-to-navigate site, with dealer-only information mixed into public pages.
User Personas
Prototype
The redesign’s goal is simple: dealers should find their own space, and homeowners shouldn’t have to wade through dealer information to reach theirs.
High-Fidelity Prototype
Interactive prototype
Click through Counter Solutions Website Redesign
Explore the real flows in Figma. The prototype loads on demand to keep this page fast.